Resource & Referral Hub for Business Advisors
When Your Client Needs Capital, Bring Us In
Serve Funding is a business financing advisory, not a lender. When a client needs capital their bank can't provide, we take them to the lending market, bring back real options, and keep you in the loop the whole way.
A family-owned advisory led by co-founders Michael and Sarah Kodinsky. Funding from $250K to $100MM.
It's about time, and it's about trust
Your clients' time is limited while they build their businesses. Yours is limited too, between client work and everything else on your plate. Financing shouldn't become a second job for either of you.
And every time you make a referral, part of your reputation goes with it. The worst outcome is a referral that spends weeks in underwriting and then falls apart. So we look at every structure available before we recommend one, and if nothing fits, we tell your client on the first call.
“Time is our most valuable resource. It's the only one that's truly finite. Everything else in the world, you can make more of, but not time.”
Michael Kodinsky, Co-Founder & CEO
Get the Advisor One-Pager
Keep this on file as a reference or share it with your team: what we fund, and a sampling of the programs we place, with real terms.
- •The five kinds of capital we place: working capital and bridge, asset-based lending, subordinated and stretch capital, equipment, and real estate
- •Eight sample programs with amounts, terms, rates, and credit requirements
- •How we strengthen your standing with the clients you already serve
Who we work with
CPAs & Accountants
You see the cash-flow squeeze in the numbers before anyone else does. We turn that into a financing plan your client can act on.
Fractional CFOs
You own the forecast. We bring the lender market to it, so the capital plan has real options behind it.
Investment Bankers
Bridge capital, acquisition financing, and working capital around a transaction, for the deals that need debt alongside the raise.
Private Equity Firms
Working capital and asset-based facilities for portfolio companies, from add-on acquisitions to seasonal swings.
Business Advisors & Consultants
When a client’s growth plan hits a funding wall, we find the structure that gets them over it.
Creative capital solutions
We're channel-neutral and product-neutral, so we can layer structures and shop several lenders at once.
Working capital & bridge
Short- and mid-term working capital loans and lines of credit for situational capital needs.
Asset-based lending
Non-bank facilities built on receivables, inventory, purchase orders, equipment, and commercial real estate.
Subordinated & stretch capital
A short-term infusion behind an existing bank facility, for bankable clients who need a little more.
Equipment leasing & financing
New and existing equipment across construction, manufacturing, data centers, and more.
Real estate lending
Bridge and long-term financing for commercial and investment property: purchase, refinance, and cash-out.
How a referral works
- 1
You make the introduction
Send your client to servefunding.com/discover, or email michael@servefunding.com if you would rather make a warm introduction or set up a three-way call.
- 2
A 20-minute discovery call
We map the situation (collateral, revenue trajectory, use of funds, timing) and identify which structures fit. If nothing does, we say so on this call.
- 3
We shop the deal
We take the deal to the lenders that fit and come back with two or three real options for your client to compare, not a single quoted rate.
- 4
Closing, with you in the loop
We negotiate terms on your client’s behalf and guide them through closing. You stay informed throughout, as much as your client wants you to be.
Advisor FAQ
The questions CPAs, CFOs, and advisors ask before sending the first client.

