Insights

Unsecured Line of Credit - Product Highlight by Serve Funding

Knowing When to Refer: The Smartest Move Isn't Always Saying Yes

Michael Kodinsky, Founder & CEO

Michael Kodinsky

Founder & CEO

July 18, 2025

There's a quote that keeps coming back to me: "In lending, as in life, the smartest move isn't always saying yes—it's knowing who else can."

Most advisors focus on what they can do. The great ones focus on what they can do for their clients by connecting them with the right partners.

That difference separates a gatekeeper from a strategic advisor.

The Moments That Define Your Value

Every advisor faces this moment: a client comes to you with a need your institution can't fully meet. Maybe it's:

  • A client who's hit your credit box limits but is still growing
  • A situation that's too unique, too fast, or too flexible for standard lending
  • A business owner who doesn't quite fit your traditional criteria but whose fundamentals are sound
  • A bridge need that's situational—not permanent debt, just temporary breathing room

"In lending, as in life, the smartest move isn't always saying yes—it's knowing who else can."

At this moment, you have two choices:

Option 1: The Gatekeeper

You say no. "We can't help with this. It doesn't fit our box." Your client leaves disappointed. Their business stalls. And they remember you as the person who couldn't help when it mattered.

Option 2: The Strategic Advisor

You say, "Here's what we can do, and here's who can help with the rest." Your client gets their answer. Their business keeps growing. And you become the person they trust to have answers for every situation.

The strategic advisor doesn't lose the client to a competitor. They deepen the relationship. They prove they're resourceful, collaborative, and committed to the client's success—not just their own balance sheet.

When Knowing Who Else Can Builds Trust

Think about the advisors you trust most. What do they have in common?

It's not that they have all the answers. It's that they know where to find them. When you need something outside their wheelhouse, they don't pretend to have a solution. They give you a real one—from a trusted partner.

When you introduce a client to Serve Funding, you're demonstrating:

Resourcefulness: You have solutions for situations others give up on
Confidence: You're comfortable letting a partner shine alongside you
Commitment: You care more about solving the problem than protecting your turf
Partnership: You're building an ecosystem, not a silo

That's what transforms a good advisor into an indispensable one. And it's why bankers who bring clients to Serve Funding often find those clients coming back to them with more business later—because the advisor became the hero of their growth story.

Flexible Capital for Every Situation

There are moments when your client needs "stretch capital"—something beyond what their bank can provide. Maybe they already have a facility maxed out. Maybe they're pre-bank (not yet qualified). Or maybe they need something that's flexible enough to adapt to their situation.

This is where a flexible line of credit becomes powerful. Consider this product:

Revolving Line of Credit Program

Term:Up to 36 months
Rates:1.16%–1.29% per month
Security:Personal guarantee + UCC
Draw:Flexible—use what you need, when you need it
Transparency:Amortization schedule provided for clarity

Why is this more powerful than a traditional term loan? Because it's built for today's reality:

  • Speed: When timing matters, this closes faster than bank processes
  • Flexibility: Draw only what you need. Pay back as you go. No debt that lingers if you don't use it
  • Bridge scenarios: Perfect for temporary cash gaps, receivables timing, or inventory cycles
  • Scaling inventory: Seasonal businesses, project-based work, or businesses with lumpy cash flow benefit from this structure
  • Outside the bank box: Clients who don't fit traditional criteria can still access capital

This isn't a replacement for good banking relationships. It's a complement. It's the tool you reach for when your standard toolkit isn't quite enough.

What Service Really Means

At Serve Funding, service isn't just something we deliver. It's how we lead. And it starts with one principle: we show up to serve your best interests—every time, in every conversation.

That means:

Listening first, before recommending a solution

Acting with urgency and care when your client needs speed

Prioritizing long-term outcomes over short-term transaction wins

Being accountable not just when deals go smoothly, but when things get complicated

When you partner with us, your relationship with your client doesn't weaken. It strengthens. Because you're the person who knew where to find the answer when it mattered most.

Let's Be That Partner for You

If you're a banker or advisor with clients who need that "stretch capital." If you've ever wished you had a partner you could refer to who would take great care of your client and make you look like a hero. If you believe that the smartest move isn't always saying yes—it's knowing who else can.

Let's build that partnership.

Your clients deserve advisors who know when to bring in the right partners. And we'd be honored to be that partner for you.

Ready to Become the Advisor Your Clients Need?

Let's discuss how Serve Funding can complement your lending capabilities and strengthen your client relationships. Schedule a free partner strategy call.