Working Capital Advisory

Entrepreneurship
At Serve Funding, we believe entrepreneurs embody the courage to pursue greater visions. Our company was founded on these values, inspired by my family’s own journey as immigrants and entrepreneurs.
On April 6, 1981, my family arrived in the U.S. with just five suitcases and $300, having spent two years awaiting permission to leave the Soviet Union. My parents’ pursuit of a better life reflected the same risk-taking and vision seen in successful entrepreneurs today.
In 1989, my father founded Conextions, Inc., leaving behind a stable job to pursue an opportunity with Steve Jobs’ NeXT. His entrepreneurial spirit paid off, and by 1999, his company had thrived and was acquired.
In 2021, I launched Serve Funding on the 40th anniversary of our family’s arrival in America. After 18 years of guiding small and mid-sized companies, I saw a common issue—entrepreneurs often struggle with inefficient funding processes, losing time they could use to grow their businesses. That’s why I created Serve Funding.
Our Commitment to Entrepreneurs:
We are committed to saving you time and prioritizing your growth. By leveraging our strong network of lender partners, we will find you the right funding solutions tailored to your business needs, allowing you to focus on building and growing your company.
We are here to serve you, the visionary entrepreneur, even as we are living out our dream by serving you!

Our Core Values, Rooted in TRUST:
TRANSPARENCY
We communicate honestly to build a long-term relationship.
RESPONSIBILITY
We take responsibility to stay accountable to you always.
UNDERSTANDING
We seek to understand you to meet and exceed your goals.
SERVICE
We are here to always serve you and your best interests.
THANKFULNESS
We practice authentic gratitude for the opportunity to serve.
We Believe
Relationships > Bots
Serve Funding provides working capital advisory for business leaders who operate through trust-based and collaborative partnerships.
We take a servant leadership approach with all our clients, lenders and partners to ensure win-win outcomes. We are #HeretoServe.
We aim to partner with like-minded people, engaging in long-term, trusted relationships.
AND THAT’s our WHY.